B-SMART

person Log in
Use Your Head
12+

Use Your Head

A project about cognitive biases and how they work. These are errors in analyzing and processing information that our brain makes constantly. Each year the list of these errors grows… Today there are several hundred. Can we learn to notice these biases and avoid repeating the same mistakes in the future?

Hosts

Егоров Алексей

телеведущий

More
play_arrow Trailer

Episodes
{:title=>"Filters", :year_of_production=>"Select year of production"}

Посмотреть видео

Marketers' Tricks Dubbing on request Subtitles available (Russian)

Use Your Head • 2023 • 25 minutes

The principles governing how our consciousness functions are still not fully understood. One thing is clear: interference often occurs during this process — systematic thinking errors that can be exploited for manipulation. These errors are known as cognitive biases. In this episode, we explore which of these biases are commonly used in marketing.

Посмотреть видео

Manipulations Dubbing on request Subtitles available (Russian)

Use Your Head • 2023 • 26 minutes

People often behave against expectations and contrary to logic. Partly for that reason, we are so easy to manipulate. During our thinking process, interference arises — in the form of systematic errors called cognitive biases. In this episode, we hold debates, sell cheese, raise money for dog food, and much more!

Посмотреть видео

Memory. Film Two Dubbing on request Subtitles available (Russian)

Use Your Head • 2023 • 26 minutes

No matter how hard scientists and journalists try to compare our memory to a computer’s and measure it in hypothetical terabytes, neurons and synapses do not function like chips or circuits. Moreover, the operation of our brain often produces interference: systematic thinking errors known as cognitive biases. In the second segment, we explore how we make choices, what the "rose-coloured glasses" effect is, why we sometimes can't recall the word on the tip of our tongue and much more.

Посмотреть видео

Memory. Film One Dubbing on request Subtitles available (Russian)

Use Your Head • 2023 • 26 minutes

You’ve probably imagined what the storage of your memories looks like: a vast archive with many shelves, numbered boxes, and files organized in folders. In reality, it’s quite different... In this film, we explore the fleeting nature of memory, the levels-of-processing effect, the telescoping effect, and much more. Do you really remember, or does it only seem that way?
JSC "TSTV" uses cookies to improve the operation and use of this website. Information about the Policy of JSC "TSTV" on working with cookies. By continuing to use this website, you consent to the processing of cookies. You can disable cookies in your browser settings.